Fijians have scarce water resources yet Fiji Water has sole rights to the aquifer its currently tapping. A tax would be more representative of the actual environmental cost of bottling and shipping water. Without bringing this information to light, nothing would be changed. The company was going very successful in right through its start until 2008. Fiji Many of the small islands are coral formations just above sea level and are uninhabited. Since their product is straight out of an aquifer located in the middle of nowhere,.
The company gained competitive advantages over its competitors by successful branding and marketing, as it has created an image of its product as healthy, high-end, and trendy. These factors mentioned evolve in a socially responsible and culturally sensitive business community. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. Shipping water halfway around the world thatâs no better than what comes out of your tap is outrageous. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. This report will contain a brief description of these claims and problems along with proposed solutions and recommendations. The company voluntarily discloses its carbon footprint.
Cost leadership was to be the business strategy for Apple Inc which was to guarantee the competitive. The form of the bottle played a role as well, being one of its uniqueness qualities. The British eventually made the Fiji islands a Crown Colony, and it remained so until 1970, when the Fijians claimed their freedom. In 2008, Fiji Water was the leading imported bottled water brand in the United States. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. Although Fiji has a romantic and majestic image, there are many facts you should know before embarking on a business adventure in the islands.
Most of the islands of Fiji were formed by volcanic activity and today there is still active geothermal activity on the islands of Vanua Levu and Taveuni. Sorry, but copying text is forbidden on this website! The issues raised by the water tax in Fiji extend beyond pure economics. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Below I have included the answers to the questions that you have posed to us. How does one measure and report carbon footprints of products? From: Eric Walters Subject: Fiji Water Case Analysis As requested, I have looked at the case study. Fiji Water was first sold at extremely fine restaurants and high priced resorts and hotels. It is innovate which is a huge quality and has a great image-creating publicity.
The case reviews the growth and market expansion of this highly successful company with the brand name Fiji Water. Sustainability is increasing your short-term and long-term profitability by managing economic, social, environmental, and cultural risks. The recommendations we suggest will improve our corporate image. To be socially responsible is to understand that the company is a part of a larger society and accountable to them for their actions. Those are the two mayor factors affecting its marketing and making it so successful. The younger generation has played a role in the increasing sales since they always fall for trends and tend to follow it.
In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. Despite of a success of the Fiji brand, particularly in the U. In turn, the money earned from the tax could be rolled into educating the public on sustainable water use practices or improving local water facilities. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. To be socially responsible is to recognize the surrounding society and.
Discusses different perspectives on the proper role of business in society, from profit making to community service provider. Corporate social responsibility is the inclusion of public interest into corporate decision making, and it includes three major factors which are involved, people, planet and profit. However, with all the efforts towards ensuring people that the company adheres to the principles of corporate citizenship about the corporate social responsibility of the company, the critics are still raising concerns about the way the company operates its business activities. This makes a lot of sense given that one of the effects of climate change will be more erratic rainfall patterns. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back.
They established credibility among the community through addressing concerns of others. Not a bad windfall for a cash-strapped government, especially given the limits of Fijiâs economy. In pre-schools they have provided equipment, educational material, teacher training and other support. Fiji Water claims to be a very responsible corporate citizen in this regard. Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the.
Type of conflict 4 5. The government stood its ground and the plant reopened December 3 with Fiji Water agreeing to pay the tax. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. The core consumer is the customer in which the product is marketed. In reality, they did have a great product. If the business has already done that, it is double the responsibility to try to fix it and be socially responsible. In this paper I will explain how the three levels of product, augmented product, actual product and the core benefit relate to Fiji water.