Any woman who has a video of Darren Rowse admitting he enjoys her blog is in a word: Impressive. This is the perfect place to show your true colors. On the Unbounce blog, goes so far as to say; Your About Page should be a conversion-friendly hub where your visitors are directed to shop, jump on your email bandwagon or begin a free trial—all after being informed and inspired. Understanding the prospective customer is the most overlooked aspect of business communication. Keep revising as you learn more about yourself, the work you care about, and the people you want to work with. Well just for you my friends, I became a blog super spy and stalked About Me pages of successful bloggers to learn how.
Are they companies, small businesses, or individuals? Give something of value to your readers on your About Me page. At the same time, they want to know if you can help them with their project, so showing the right amount of expertise before they ask you directly for it is also important. Create a more web professional look by using short sentences, then format your page to approximately 65 characters per line. Putting it all Together + Summary Putting together a magnetizing, high converting about me page is simple, it just requires some one-off work to get it up to scratch. I know the About Me page is supposed to be about you, but what if you made it about your readers? Not only will it make your website easier to read, it will also increase your perceived trust source:. While many clients are indeed interested in education, experience, and location, the bottom paragraph does nothing for an introduction.
Do any of these ideas appeal to you? He is currently working on a memoir. Many times, though, those potential clients are bombarded with personal information that is useless to them. One of the hot real estate areas you can from is your about page. Tie It All Together Move the elements around and see what you can leave out. So another good place to start your story is with why your business bears a certain name. The About Page on the kicks off the party with a fun headline, unconventional image and scroll-worthy storytelling-style content.
Tell the story of your professional journey. I, We will help build a more personal connection with your audience. He is currently working on a memoir. People would much rather scroll down than scroll across, so make your text space adjustable to the reader's window size. Write a Short Bio Pick a small section of your About page to begin with. You have to create a title that will reach out and grab your reader by the collar. If anyone wants to quickly understand your brand, your About Us page should be the single link you send them.
The following are examples of different ways you can tackle your About Us page design. Always start with real-world experience and relative personality traits first, then move down to more biographical information such as location, education, work history, etc. My brother was lucky that his surgeon studied at one of the best programs in the country. I must say Thank you for this! But this was the all important page I was missing and now I can write it confidently, thanks to you. So faux pas number one for the About Page is writing it with a sleep-inducing tone. However, I disagree with one bullet point. Fixel This About Page is best as it is simple and yet very convincing.
It makes sense that the introduction is nearly always at the top of the page where it can catch the eye. I would extend the same argument for highlighted text. In newspaper articles the most newsworthy information comes first before details and background information. While not directly related to what I am doing right now, many fundamental business and marketing principles still apply. Know whether your expertise aligns with their needs. What Your About Page Must Do Your about me page must grab attention. It increases the reputation of the web being an unreliable source of knowledge.
What do you want people to do after meeting you or reading your bio? Her hunger for knowledge and determination to turn information into action has contributed to her most recent success at Rockwell Group, where she led international, award-winning campaigns for heavy-hitting brands, such as Puma, Gucci, and Rolex. Make your website a window and not a wall. For a strictly personal bio, you can include details such as hobbies, personal beliefs, and mottos. Also, you'd think this goes without saying, but be yourself. However, a good one can turn a lot more leads into paying clients.
After a few weeks, come back to it. Making an Amazing First Impression The first line of your about me page must grab attention immediately, and push the reader to read the first paragraph. Your reader has come to learn more about what you do. This article was just one more way you can. They believe that you have the chops to solve their problems, that your blog is worth reading. Italics should be reserved for print products only.
If transparency might strengthen your brand, your About Us page is a good opportunity to summarize your supply chain, how your business works, and relate that back to the mission that drives you. The share buttons are right here. So, it is only reasonable that as a web designer, we present information that can convince clients we can do that for them. Meanwhile, she vastly improved the productivity of her department by implementing strategic project management methods and ensuring a work-life balance for her team. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers. Everyone loses when you don't take the time to impart substance. Think of it as a speed dating scenario.
So if you share what you are outside the business with your pictures on it, they will just love it. The best way to do this is to make the structure your own by telling a story, not outlining key factoids. If you like these kinds of exercises, has some great ones on her site. He not only tells people what to expect, but he also shows them what to do. Ideally, these personal details will serve as conversation-starters should you meet your audience in real life. In fact, we recently helped construct a new coffee farm in Ecuador.