Their audience respects them, trusts their ideas and opinions, and are willingly persuaded by their interactions and content. . Charged with creating a consumerist culture and emptying communication of content. The creation of these products doesnt mean that marketercreated new needs but they simply addressed the old needs by making processes simpler and faster. One of the largest retail stores, Hypermart, uses this way to increase the needs of their costumer.
Human have so many needs and wants. Demands are wants for specfic products backed by an ability to pay. For consumers, products such as toilet paper, food and clothes typically address functional needs. Already seen as a great tech company for their computers, they were now viewed as great innovators. For example, a person who doesn't have back pain is at the bottom of the awareness pyramid while someone with a serious injury is at the top and a likely candidate to buy chiropractic services. That means satisfying the customers. Companies strive to retain their customer base by delivering value and satisfaction from their products and this is formulated in consumers' minds as a combination of service, quality and price.
Part B Regarding the second argument 'Marketing shapes consumer needs and wants. Therefore itcreates needs, we will need something that didnt even exist a year ago but now we cant livewithout. When Apple created the , could anyone say there was a need for it? If marketers are creating the need, then this is an artificial need. This has also allowed the company to maintain an above average price for their products compared with their competitors with the knowledge that consumers would pay that higher price. Since the youth can be influenced so easily by a rolemodal they are willing to experiment on what any of these stars prefer. In this way, they create need for their product and then they research about what that class wants and they satisfy their need as well.
The same thing goes for pretty much all other products such as your home, its furniture, appliances and interior decoration. Defensive advertising to create illusory differences to increase market share. Sometimes the product is something new and people never think before. V , Mobile, Digital Camera and I pod. Like the need for love and belonging, the need for esteem is very emotional and happens in both our conscious and subconscious minds. Have you taken any creative approaches to generating demand for a product before launch? The marketing strategy will consist of segmentation, targeting, positioning of the product and a value proposition to the target market. .
For example, a car wash could include a free interior vacuuming with every sale. In this case, wants become needs when it is valued towards an object or thing that is believed to satisfy a need and wants are expression of needs that is formed by the individuals and their culture. The Marketing process Situation Analysis, Marketing Strategy, Marketing Mix Decisions and Implementation and Control is a four-step model used to understand consumers, create customer value and build strong consumer relationships in order to increase brand awareness and gain a competitive edge in the marketplace. In some cases, buyers may actually purchase a product based on functional need but buy a higher-end version because of additional emotional needs. In conclusion, newer firms tend to lean more towards creating needs because the public does not yet know about their products. As previously stated, needs are not created but analyzed by marketers.
But nowadays companies do more. Fulfill Consumer Need Fulfilling the consumer needs start with understanding what your product does and how it helps people. In other words, you try to convince them your product is what they want to fulfill their particular need. The more unique and interesting a brand the better it will perform. The company use heavy pull and push strategy in shape the needs and wants. They try to stimulate human thoughts by using attractive color, sound, and words.
Critics, maintains that marketing goes beyond all this and creates wants and needs which never existed before. After all, confusion is the number one brand killer. This value is the benefit attached to the product, which acts as a key for satisfying the customer. Need recognition is the first step in consumer buying behavior and is also called problem identification. Does Marketing Create or Satisfy Needs? The definition of media is: The various means of mass communication thought of as a whole, including television, radio, magazines, and newspapers, together with the people involved in their production. Marketing shapes consumer needs and wants. He holds a Master of Business Administration from Iowa State University.
Whosoever marketers that can use marketing tools perfectly and effectively could create and shape needs and wants of consumer. People have unlimited wants but limited resources. For example with the release of Microsoft Vista operating system it meant that people had to upgrade their computers also because their existing hardware could not support Microsoft Vista's requirements. After buying the product the value attached to the product passes on to customer. . All of these needs were met via other technological solutions: typewriter, board and card games, telephone and mail. .