A questionnaire was used to collect the data. These services must be effective and high quality to satisfy customers. A total of 16 variables for four components such as Product, Place, Price, and Promotion were taken up for the study. Are these approaches effective for the particular user? This is an ongoing process that anticipates the need for change. Purpose — The purpose of this paper is to describe the perceptions of library and information science professionals regarding a national digital library programme in Pakistan.
Some of us may feel that that's what we've been doing for quite a while, without any need for a trendy new job title. However there was more than average familiarity with the components of a marketing plan. The author finally proposes a model of marketing process and highlights the suggestions for improvement of library information products and services. Potential users were similarly surveyed to discuss how the service could meet their needs. Some use Ps such as product, price, promotion, and place Alman, 2007 and Siess 2003 added point in time and people to the list.
It explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; as well as basic marketing techniques. Information technology has created a new gateway for information services. Marketing and justification of the information services. This introduction to a wide range of basic marketing concepts and techniques includes an extensive discussion of marketing in the digital age. The benefit comes from the knowledge or experience gained from the activity. Marketing as an ancillary process to strategic planning can increase awareness and use of library resources and services among targeted user groups and can present a clear, consistent image to students, faculty, and administration as to what the library offers to the life of the university community and validate its continued funding.
Think about other traditional programs that could be on the comeback. In most cases, library services are offered at no cost to patrons. Marketing is the process that successful businesses and organizations use to ensure continuing success. This fully-updated third edition of the best-selling textbook offers information professionals a comprehensive foundation and structure for effective strategic marketing and shows how they can use this to enable their library to grow, develop and find new perspectives. Elisabeth Doucett 2008, 1 focuses on the storytelling aspect of marketing. However marketing for non-profit organizations like school libraries is defined as the voluntary exchange of values e.
This comprehensive course provides the theoretical foundations along with practical strategies and real-world solutions needed for today's librarians and other information professionals. Some common criteria need to set today for digital marketing such as span internet up to remote villages, make an improvement over internet speed, make cost effective hardware equipment etc. But don't be cynical; Journal International Journal of Information Management — Elsevier Published: Feb 1, 1996. It discusses the traditional issues arising from the marketing mix and issues which are more appropriate for libraries and information services. .
Findings — The paper finds that market research allows libraries to understand better the points of view of their student and faculty library users, as well as the perspectives of campus administrations and the community external to the college. For instance, Laughter Yoga is a program from Millbrae Library of the San Mateo County Library below from Flickr. James Madison University had a similar experience marketing their virtual library. This is done by mutual exchange and fulfillment of promises. Forty-two papers have been accepted for publication in the conference proceedings. Resources must be readily available to customers.
Here the basic marketing performances of above libraries were examined. Children have special needs in the digital environment. The paper draws upon the author's personal experiences and observations as an International Students Information Librarian who works closely with international students. The marketing mix refers to a set of variables that can be used by a library to promote its services and resources to users de Saez, 2002;Lancaster and Reynolds, 1995;Welch, 2006. They might not be aware that you provide reference services, check out movies, or have full-text articles available from their favorite magazines and journals.
Comments on the provision of a quality product, promotion of the interfaces, selection of the right time for promotion, and the use of a variety of methods to attract users. Librarians must focus on the information resources as well as delivering quality services associated with these materials. So here also an attempt is made to explore these challenges. Library marketing books often expand or change these Ps. Later to make a study of the phases that entails evaluation, External Evaluation and Final Evaluation. Librarianship is experiencing rapid change.