More cash counters can always help and the employees should be fast enough to tackle such situations. Income level of the people has changed; life styles. Big Bazaar aims at starting stores in developing areas to take an early advantage before the real estate value booms. This after sales service creates loyal customers. Therefore, the sales of Big Bazaar has increased in a huge way due to the sales and offers, thus this has been one of the main advantages of Big Bazaar. The combo-packs add value to customer and lead to increased sales. The combo-packs add value to customer and lead to increased sales.
Home and personal care include detergents, soaps, creams, deodorants, plastic products and crockery. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers. The top management team typically is saddled with the responsibility of developing the firm's overall strategy. Most recently with the remodeling of their stores, J. Penney and the market population they want to be catering to has changed over the past couple of years.
People: Very well trained and knowledgeable staff assists people in purchasing the right things which Big bazaar has in spades roughly 10,000 employees. Retailing is the interface between the producer and individual consumer buying it for personal consumption. The combo-packs add value to customer and lead to increased sales. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. If you are trying to reach a large group of similar customers, you can study their spending trends, lifestyles, and much more. We are selling burgers as well as fries and soft drinks.
How frequently you shop at Big-Bazaar? Age - Less than 18 19-25. Expectations are often seen as related to satisfaction and can be measured as follows:1. The strategic management process encompasses four distinct phases. Observing the marketing-mix adopted by the company. You can no longer simply choose a populous area in which. Strategic Management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments. Big Bazaar partners with Futurebazaar.
The Report will also discuss the Criteria that should be used. Would you visit Big-Bazaar again? My personal definition of marketing is advertising your product and allowing consumers the option to challenge the product. The marketing mix also known as the 4Ps of marketing product, place, price, and promotion plays an important part in growth of an company or organization. Hence at times customers find it hard to find what they require, this leads to dissatisfaction of customers. Price:- As noted the prices and offers in Big Bazaar have been one of the main attractions and reasons for its popularity. If the evaluation of the strategy shows that the firm has not achieved all its desired goals, then it is necessary to modify the strategy.
If you have no marketing, you have no customers. Apart from its Metros, all stores are working greatly in their own tier 2 cities, and the stores are located in the busy streets and high populated areas. Strategic Management allows an organization to be more proactive than reactive in shaping its own future; it allows an organization to initiate and influence activities and thus to exert control over its own destiny. Process: From the free delivery of goods purchased for over Rs 1000 to streamlining of the cash counter processes through technological application and more efficient queueing systems in place, Big Bazaar realizes the importance processes play in the sale of merchandize and understands the implications this has on customer retention and satisfaction. The information disclosed will be strictly used for academic purpose only. India is being touted as the next big retail destination with an average three year compounded annual growth rate of 46. To begin with, the top management team will inform line managers about the strategic changes, and line managers will, in turn, pass this information on to their subordinates.
How was your overall experience? Middle Class Appeal:- Considering the fact that there are a lot middle class families in India, Big Bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar. It is a coordination of activities that you will perform to directly interact with your customers. Quality:- Providing quality at low prices and having different types of products for different income customers is another advantage. Distribution channel is a very obvious advantage for future group. Executive Summary This paper aims to explore the marketing mix of Burger King and create some recommendations in order for the company to make use of its marketing mix to its advantage. I have chosen Anytime Fitness as my company to do my paper on. Executive Summary : 4 3.
This paper will also be describing how each element is implemented. Consumer Satisfaction:- Long queues and lower quality leads to dissatisfaction of customers. Place: Big Bazar operates in most of the big cities and some small towns in India. Customers will get shopping benefits for talking and talk-time benefits each time they shop. It can be accomplished by planting a significant news story indirectly in the media, or presenting it favorably through press releases or corporate anniversary parties.
It also has its own website with the domain of www. There are different departments in the store which display similar kind of products. Big Bazar, is a retail store in India. The concept of psychological discounting Rs. What comes to your mind when you think about Big-Bazaar? How frequently you shop at Big-Bazaar? Big Bazaar has divided India into three segments:1. Competition, Marketing, Marketing mix 1696 Words 6 Pages Marketing mix is a mix of options and variables that a marketer has to design his proposition.
Do you think this store has good parking facility? Promotion: Over the years Future Group has come up with various advertisement campaigns like Great Indian Home Festival, Maha bachat etc. There are different departments in the store which display similar kind of products. The month of January and February is generally a low-key affair in terms of customer footfalls and revenue generation. I would also like to thank the college library and its staff for patiently listening and guiding me and finally. Because, without identifying the target audience, one is unable to utilize the marketing mix to build a successful marketing strategy. And have sustained attracting it consumer by providing them with various attractive promotional offers.